Loulios is a bespoke and highly specialised travel agency based on Sydneys Northern Beaches. Loulios specialises in creating sailing holidays and unique experiences around the Greek Islands and Mediterranean.  

Brand Design / Brand Positioning / Brand Identity / Tone of Voice / Brand Personality / Logo Design / Asset Design

THE creative BRIEF

Loulios is a new brand with big ambitions. Loulios operate sailing holidays in the Mediterranean, The CEO engaged me to help create a striking and memorable logo and brand look and feel, tone of voice and personality that embodies the spirit of the brand.

Simplicity was key in creating a memorable logo design. The simple point that has a wavy line cutting through the word laterally indicates the water and reflects the elegance of the companies offer. After deigning the logo I was engaged to produce concise brand guidelines and roll out several brand communications both in print and online.


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If you’d like to have a chat that’s all about your brand and your vision, get in touch.