An impactful logo design requires a  lot more work than simply choosing a typeface. Simplicity is key, sometimes more difficult to achieve than imagined. The logo is the first chance any brand has to make an impression on the public, and first impressions as we all know, can be long lasting. A well-designed logo should be instantly recognisable and memorable, helping to establish brand recognition and trust with consumers. It should instantly visually communicate the brand’s positioning in the market and the brand personality. Below is a selection of some brand marks I have created for clients.