the friday lunch club
The Friday Lunch Club is an invite-only community for senior leaders and founders who live or work locally to 7 regions across Sydney and Queensland. The members meet over a relaxed lunch which features a speaker. The previous brand look and feel served the brand well over the past 4 years but it was time for a re fresh. A new, more vibrant brand look and feel was needed that visually reflected the vibrancy in the room at the lunches. Visit Website. Â Â
Brand Design / Logo design / Brand Positioning / Image Design / Messaging Brand Guidelines / Tone of Voice / Brand Personality
the solution
All assets from the previous brand were re imagined and remade. The logo was given a subtle face lift just to tighten it up. A new, more vibrant colour palette was introduced and a react of images were taken showing the vibe in the room.
A speech bubble design system was created that leverages the speech bubble in the logo and the nature of the brand at it’s core which is people talking and connecting. Â
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If you’d like to have a chat that’s all about your brand and your vision, get in touch.