white box analytics

White Box transforms complex client data into compelling visualisations and high-impact reporting tools, making valuable insights accessible and meaningful. While the business was dynamic and forward-thinking, its existing brand no longer reflected the sophistication of its offering. Dormand Design was engaged to deliver a complete rebrand, beginning with the development of a new logo.

During discovery, one word consistently emerged as central to the way White Box operates: transparency. This became the foundation for a new visual identity, with a logo concept that brought together the idea of transparency and the literal interpretation of a white box. From this starting point, Dormand Design developed a cohesive design system and comprehensive brand guidelines to ensure consistency and a seamless brand experience across every touchpoint.

Brand Design / Logo Design / Brand Positioning / Imagery Design / Art Direction / Brand Story / Brand Guidelines / Rebrand / Brand Refresh

the solution

The new identity was rolled out across multiple platforms, bringing the brand to life through a redesigned website, corporate collateral and presentation decks featuring bespoke infographic styles.

The result was a confident, contemporary brand that better reflects White Box’s capabilities, communicates its commitment to transparency and gives complex data a clear, compelling visual voice. Make the case study more outcome-focusedSharpen the opening to lead with impact