Seabreeze Home loans

Sea Breeze Homeloans is a young, vibrant home loan company based on the Northern Beaches of Sydney. The CEO engaged me to come up with a brand look and feel and a corporate identity that set them apart from their competitors.

Brand Identity / Logo Design / Tone of Voice / Signage and Environmental / Brand Personality

THE creative BRIEF

Intrinsic to the brief was a desire from the client to be set apart from their competition. In the somewhat corporate sector of home loans and by extension, banking, their is a lot of blue and red used the the competitors branding.

The warm orange reflects the warm brand culture and is unusual in the financial services category. The bird motif symbolises the ease with which the company resolves their clients financial needs.