Sea Breeze Homeloans is a young, vibrant home loan company based on the Northern Beaches of Sydney. The CEO engaged me to come up with a brand look and feel and a corporate identity that set them apart from their competitors.

Brand Identity / Logo Design / Tone of Voice / Signage and Environmental / Brand Personality

THE creative BRIEF

Intrinsic to the brief was a desire from the client to be set apart from their competition. In the somewhat corporate sector of home loans and by extension, banking, their is a lot of blue and red used the the competitors branding.

I chose with a warm orange which reflects the warm personalities of the the staff and management at Sea Breeze, and a bird motif for the logo which reflects the ease with which they resolve their clients home loans.


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