Vanite Avalonia

vanite avalonia

Vanite Avalonia partnered with Dormand Design to create a distinctive brand identity for its innovative alcohol-free sparkling wine. Aimed at a dynamic, youth-oriented audience, the brand needed to capture the energy, vibrancy and modern sensibility of its target market. The challenge was to create an identity that breaks away from traditional category conventions and positions Vanite Avalonia as a fresh, exciting alternative.

Brand Design / Brand Positioning / Brand Guidelines / Visual Language

The solution

Dormand Design developed a bold visual identity that brings the brand’s youthful personality to life across every touchpoint. Flexible design systems and extensive brand guidelines were created to ensure consistency while allowing the brand to express itself with confidence across different applications. The result is a contemporary, energetic brand world that reflects the innovative spirit of Vanite Avalonia.

Packaging played a pivotal role in the brand development, with the can design serving as a key opportunity to stand out on shelf and capture attention. Vibrant visual treatments and a distinctive design approach were used to create packaging that feels as fresh and unconventional as the product itself. Together, the identity, packaging and supporting brand assets deliver a cohesive, eye-catching experience designed to connect with a new generation of sparkling wine drinkers.