Clever Care Now

Nurses on Wheels has a proud history of over 60 years of caring for the elderly and infirm in the Sutherland Shire community. In October 2018 the brand proudly announced their re brand to Clever Care NOW. Dormand Design in conjunction with Think Marketing were engaged to create and deliver the new brand.

Brand Identity / Logo Design / Tone of Voice / Signage and Environmental / Brand Personality

THE creative BRIEF

The client made it clear that the legacy element of Nurses on Wheels had to be reflected in the new logo, meaning a clear link between the old brand and the new had to be made. The car graphic in the original logo was well known so there was a desire for this element to be brought along.

In accordance with this desire a corporate identity was developed which echoed the original design. A modern and minimal type face and brand palette aided in the brands modernisation. Then it was time for the roll out of brand assets and communications.