central coast sports college

Central Coast Sports College is a private college located north of Sydney that caters for and encourages the sporting and academic success of its students. The school engaged me to rebrand the school and to some extent re position it also to better reflect the prestigious nature of the brand.

Rebrand / Brand Design / Reposition / Brand Identity / Tone of Voice / Brand Personality / Signage / Logo Design / Sub Brand Design

THE creative BRIEF

There was a desire from the school staff and management to upgrade and refresh the brand as it was felt to be tired and not reflective of the dynamic nature of the school. I designed for them a strong symbol style logo and identity that importantly, could be adjusted according to the various situations in which it was to be used.

The primary logo is used for high level communications ie. school bus, school signage, website, and the sports logo, the secondary logo is used on sport uniforms and caps etc.

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