Australian Frequent Flyer had built a loyal community through quality content. As the platform grew, so did the opportunity to bring the visual identity into alignment with the brand’s expanding role and increasingly sophisticated audience. Dormand Design partnered with strategic brand Consultant, Chantal Walker, to evolve Australian Frequent Flyer into a cohesive, modern brand expression.

We started with fundamentals: a redesigned logo and corporate identity built for flexibility and digital performance. From there, we developed a complete design system with clear rules for typography, colour, layout and hierarchy. This brought structure across every touchpoint and created consistency at scale.