Loulios

loulios

Loulios is a bespoke travel agency based on Sydney’s Northern Beaches, specialising in exceptional sailing holidays and unique travel experiences throughout the Greek Islands and Mediterranean. Dormand Design was engaged to create a distinctive brand identity that captured the spirit of the business while reflecting its premium, highly specialised offering.

Brand Design / Logo design / Brand Positioning / Art Direction / Messaging / Brand Guidelines.

the solution

The project began with the design of a modern, refined logo, drawing subtle inspiration from the Greek Islands and the freedom of sailing. The challenge was to capture these influences without resorting to predictable travel clichés, creating an identity that felt contemporary, sophisticated and effortlessly timeless.

Building on the logo, Dormand Design developed a cohesive visual language, design systems and comprehensive brand guidelines to ensure consistency across every touchpoint. The result was a considered and distinctive brand that balances Mediterranean character with modern sophistication, reflecting the unique experiences and personalised service at the heart of Loulios.