Zonda

zonda

Zonda partnered with Dormand Design to establish a brand identity that positions the business as a market leader in the aged care recruitment sector. With a growing portfolio of services and an ambitious vision for the future, a strong, distinctive visual identity was essential to building credibility, strengthening market presence and communicating Zonda’s expertise.

Naming / Corporate Identity / Brand Design / Brand Positioning / Brand Guidelines / Visual Language.

The solution

As the parent brand to multiple sub-brands, including Zonda Recruitment and Zonda Care, Zonda required a considered brand architecture that was both cohesive and easy to navigate. Dormand Design developed a flexible visual system that unified the broader brand family while allowing each sub-brand to maintain its own identity and purpose. This created a clear, consistent hierarchy that strengthens recognition and delivers a seamless experience across all touchpoints.

To ensure the brand could be applied consistently as the business grows, Dormand Design developed extensive brand guidelines alongside a comprehensive suite of brand assets and collateral. From digital applications to corporate communications, every element was designed to work together as part of a unified brand experience. The result is a confident, scalable brand system that supports Zonda’s market leadership ambitions and provides a strong foundation for future growth.