newbook
Following a successful rebrand, camping and accommodation software company Newbook needed a trusted creative partner to bring its new identity to life across every brand touchpoint. With a significant volume of assets to produce, Newbook chose Dormand Design to manage the rollout, ensuring the new brand was applied with care, consistency and attention to detail.
Brand Design / Rebrand / Brand Positioning / Brand Refresh / Art Direction / Brand Story / Messaging Brand Guidelines / Signage and Environmental / Tone of Voice /Â
THE creative BRIEF
From Digital to Physical
The scope covered just about everything. From website design and corporate collateral to pitch decks, large-format trade show graphics, exhibition stand signage and even in-store vendor machine decals, full office fit out, Dormand Design translated the new identity into a comprehensive suite of branded assets, tailored to the needs of each application.
Consistency at Every Touchpoint
With so many moving parts, consistency was key. Dormand Design delivered a cohesive brand experience across digital, print and physical environments, helping Newbook establish its refreshed identity with confidence. The result was a considered, connected brand rollout that brought the new identity out into the world and equipped the business with the tools to show up consistently wherever its audience encountered it.
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