Newbook

newbook

Following a successful rebrand, camping and accommodation software company Newbook needed a trusted creative partner to bring its new identity to life across every brand touchpoint. With a significant volume of assets to produce, Newbook chose Dormand Design to manage the rollout, ensuring the new brand was applied with care, consistency and attention to detail.

Brand Execution / Brand Roll out

THE creative BRIEF

The scope covered just about everything. From website design and corporate collateral to pitch decks, large-format trade show graphics, exhibition stand signage and even in-store vendor machine decals, full office fit out, Dormand Design translated the new identity into a comprehensive suite of branded assets, tailored to the needs of each application.

With so many moving parts, consistency was key. Dormand Design delivered a cohesive brand experience across digital, print and physical environments, helping Newbook establish its refreshed identity with confidence. The result was a considered, connected brand rollout that brought the new identity out into the world and equipped the business with the tools to show up consistently wherever its audience encountered it.